( Field Notes )
Field Notes.
Essays from the Alaska marketing trenches. What's working in local search, GEO, performance ads, and building for a state where the buying cycle doesn't look like anywhere else.
- № 05
July 24, 2026 · Web · guide
What a website actually costs in Alaska (2026 numbers)
Real ranges from an Anchorage studio: what $500, $5,000, and $15,000 websites actually buy, where the money goes, and the three places businesses overpay.
Matt Nath
- № 04
July 17, 2026 · Local SEO · guide
The local SEO checklist for Anchorage businesses
Twelve checks that decide who shows up in Anchorage's map pack — Google Business Profile, reviews, citations, and local pages. Do these before paying anyone.
Matt Nath
- № 03
July 9, 2026 · GEO · essay
GEO: how to get named when AI answers for you
ChatGPT and Google's AI Overviews are already answering 'best roofer in Anchorage.' Generative engine optimization is how your business becomes the answer.
Matt Nath
- № 02
July 2, 2026 · Strategy · guide
Alaska's real marketing calendar (it is not 12 even months)
Tourism books in January. PFD checks land in October. June is chaos. The Alaska marketing calendar that should decide when you spend — and when you save.
Matt Nath
- № 01
May 11, 2026 · Meta · field-note
Hello from the new site
We rebuilt growwithhype.com from the ground up on the same stack we use for our most demanding client builds. Here's what changed and why.
Matt Nath