( Field Notes )
Field Notes.
Essays from the Alaska marketing trenches. What's working in local search, GEO, performance ads, and building for a state where the buying cycle doesn't look like anywhere else.
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August 7, 2026 · Strategy · guide
What Is Email Marketing? A Simple Guide for Beginners
What is email marketing? Learn how it works, the main types of campaigns, and simple tips to start growing your business with email today.
Matt Nath
- № 56
July 24, 2026 · Web · guide
What a website actually costs in Alaska (2026 numbers)
Real ranges from an Anchorage studio: what $500, $5,000, and $15,000 websites actually buy, where the money goes, and the three places businesses overpay.
Matt Nath
- № 55
July 17, 2026 · Local SEO · guide
The local SEO checklist for Anchorage businesses
Twelve checks that decide who shows up in Anchorage's map pack. Google Business Profile, reviews, citations, and local pages. Do these before paying anyone.
Matt Nath
- № 54
July 9, 2026 · GEO · essay
GEO: how to get named when AI answers for you
ChatGPT and Google's AI Overviews are already answering 'best roofer in Anchorage.' Generative engine optimization is how your business becomes the answer.
Matt Nath
- № 53
July 2, 2026 · Strategy · guide
Alaska's real marketing calendar (it is not 12 even months)
Tourism books in January. PFD checks land in October. June is chaos. The Alaska marketing calendar that should decide when you spend, and when you save.
Matt Nath
- № 52
June 29, 2026 · Strategy · guide
Google Business Profile Optimization: 2026 Guide
Google Business Profile optimization is essential for local SEO in 2026. Optimize categories, photos, reviews, and posts to rank higher.
Matt Nath
- № 51
May 11, 2026 · Meta · field-note
Hello from the new site
We rebuilt growwithhype.com from the ground up on the same stack we use for our most demanding client builds. Here's what changed and why.
Matt Nath
- № 50
April 15, 2026 · Strategy · guide
7 Ways on How to Use AI for Digital Marketing in 2026 (That Actually Work)
Discover how to use AI for digital marketing in 2026 to get more leads, improve SEO, and create better content, without sounding robotic.
Matt Nath
- № 49
January 20, 2026 · Strategy · guide
7 Winter Marketing Strategies for Anchorage Businesses That Actually Work
Discover winter marketing strategies for Anchorage businesses to boost visibility, SEO, and sales all season long.
Matt Nath
- № 48
December 31, 2025 · Strategy · essay
Media Marketing Services in Anchorage: Grow Your Business Online
Boost your Anchorage business with Grow With Hype’s media marketing services, social media, SEO, and content that deliver results.
Matt Nath
- № 47
November 13, 2025 · Strategy · essay
SEO Marketing: Elevate Your Business Online
Discover what SEO marketing is, why it matters for your business, and simple tips to improve your website traffic and online visibility.
Matt Nath
- № 46
September 11, 2025 · Creative · guide
7 Tips to Boost Your Online Presence: Social Media Management
Discover actionable Social Media Management strategies to boost engagement, grow your online presence, and connect with your audience.
Matt Nath
- № 45
August 14, 2025 · Strategy · guide
What Is Digital Marketing? A Simple Guide for Beginners
What is Digital Marketing? Discover the basics of digital marketing and why it's essential for businesses in Anchorage and beyond.
Matt Nath
- № 44
August 14, 2025 · Strategy · guide
How to Create a Website: 10 Steps for Beginners
Learn how to create a website in 10 easy steps for beginners from choosing a domain, hosting to designing, launching, and growing your site.
Matt Nath
- № 43
June 15, 2023 · Local SEO · essay
The Power of Digital Marketing: Why It's Essential for Business Success
In today's rapidly evolving digital landscape, businesses face a significant challenge: capturing the attention and interest of their target audience. With the proliferation of sma
Matt Nath
- № 42
June 10, 2023 · Strategy · guide
Discover the 6 Top Content Management Systems for Building Your Website
Exploring the Best Content Management Systems: From WordPress to Drupal, Magento, and More. Find the perfect CMS for your website needs!
Matt Nath
- № 41
June 7, 2023 · Web · essay
The Great Disparity: Why Website Prices Vary Drastically
Unravel the mystery of varying website prices. Explore factors like complexity, design, CMS, integration, expertise, and support. Make informed decisions.
Matt Nath
- № 40
February 25, 2022 · Web · guide
How to Design a WordPress Site That Looks Great and Functions Well
Designing a WordPress website can be a daunting task. You need to think about layout, color scheme, fonts, and how the site will function. In addition, you need to make...
Matt Nath
- № 39
August 16, 2020 · Creative · guide
How to Leverage Social Media for Business Reopenings, 6 Ways
The pandemic has brought many businesses to a halt, but it does not mean that they cannot rise again. Getting into a business involves many risks, and that includes facing unpredic
Matt Nath
- № 38
August 6, 2020 · Ads · guide
How to Boost Your PPC Campaign for Google Ads
Over the years, pay-per-click (PPC) advertising has become an integral part of business and marketing. When it comes to pursuing this campaign, utilizing Google Ads is an excellent
Matt Nath
- № 37
August 5, 2020 · Web · guide
3 Digital Marketing Trends to Gain More Online Followers
Growing your online presence in a smart way takes constant change and taking advantage of a mix of tried and true popular trends more recently developing in the digital market.
Matt Nath
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July 23, 2020 · Web · guide
Ready to Work on Your Web Design, Do These 4 Things First
Before anything else, you should remember that web design is more than just making a pretty-looking website. Your site is what leaves the first impression on your visitors.
Matt Nath
- № 35
July 21, 2020 · Ads · essay
Why It's Time to Consider Investing on Paid Social Media
If you’re looking for more feasible ways to promote your brand online, then maybe it’s time to give paid social media a try.
Matt Nath
- № 34
July 14, 2020 · Web · guide
Making Paid Ads Work, Our Guide to Advertising Online
Implementing paid ad strategies on Social Media can be a good way to reach more of the right people, provided that you have an intimate understanding of how each platform works.
Matt Nath
- № 33
July 1, 2020 · Web · essay
What's the Ideal Number of Posts for Your Site
Regularly publishing articles on your site can help you increase your internet presence, specifically your web traffic.
Matt Nath
- № 32
June 25, 2020 · Web · guide
How to Supercharge Your Content Marketing With Paid Social Ads
To keep brands growing, marketing was invented. It was designed to tickle the interest of users, drawing attention to the brand’s good qualities through a mound of carefully packag
Matt Nath
- № 31
June 18, 2020 · Web · guide
3 Tips for Improving Digital Marketing Productivity
Running a digital marketing campaign can be a complicated and time-consuming process. The Good news is that there are ways to boost your digital marketing strategies’ productivity.
Matt Nath
- № 30
June 11, 2020 · Web · guide
How to Incorporate a Blog into Your Digital Marketing Strategy
Creating a blog is one of the best methods of setting yourself up as an industry expert. Nowadays, becoming a go-to thought leader is more than just sharing bite-sized information
Matt Nath
- № 29
June 5, 2020 · Strategy · guide
3 Things a Digital Marketing Agency Should Give You
Digital marketers can help you strengthen your brand in many different ways. That being said, you should know that any reputable agency must be able to provide you with certain req
Matt Nath
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May 28, 2020 · Web · essay
Mobile Web Design, The New Normal for Digital Marketing Practices
Mobile web viewing is becoming the new normal for businesses to operate on. Here are three reasons why you should prioritize mobile web design
Matt Nath
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May 21, 2020 · Strategy · guide
The Real Reasons to Hire a Digital Marketing Agency in 2020
Digital marketing is crucial to any business these days. This leaves business owners with an important decision: Whether to hire a marketing agency or not.
Matt Nath
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May 14, 2020 · Web · essay
Is A Business Website A Good Idea
Digital marketing is a broad concept that involves many different systems and activities. Find out everything you need to know about professional websites in the sections below.
Matt Nath
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May 9, 2020 · Web · guide
What Businesses Should Focus on During COVID-19, Our Guide
Coronavirus has radically changed the way we do business.Now is the time you must evaluate the way you’ve been doing business in order to make it through.
Matt Nath
- № 24
April 29, 2020 · Strategy · guide
Digital Marketing Mistakes to Avoid During COVID-19
The threat of COVID-19 has brought uncertainty to many of our lives.To stay afloat through this crisis, many businesses are turning to digital marketing
Matt Nath
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April 23, 2020 · Strategy · guide
The Importance of Digital Marketing in the Face of Covid-19
The threat of COVID-19 has brought uncertainty to many of our lives.To stay afloat through this crisis, many businesses are turning to digital marketing
Matt Nath
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April 22, 2020 · Strategy · essay
To-Do's in the Time of Coronavirus
With many businesses now faced with the harsh reality brought about by COVID-19, advertising on the Internet or elsewhere requires a few changes.
Matt Nath
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April 21, 2020 · Ads · guide
4 Digital Marketing Strategies To Grow Your Startup In 2020
When ever possible strike a balance between aesthetic appeal and functional value. Be sure to remember the 4 Key Factors To Consider For Your Website Design
Matt Nath
- № 20
April 10, 2020 · Local SEO · guide
The 3 Common SEO Mistakes You Have to Be Careful With
When ever possible strike a balance between aesthetic appeal and functional value. Be sure to remember the 4 Key Factors To Consider For Your Website Design
Matt Nath
- № 19
April 2, 2020 · Web · guide
7 Reasons A Simple Web Site Is Beneficial In 2020
Creating your business’s website presents an opportunity to exercise plenty of design freedom. Here are 7 Reasons A Simple Web Site is Beneficial In 2020
Matt Nath
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March 26, 2020 · Web · guide
4 Key Factors to Consider for Your Website Design
When ever possible strike a balance between aesthetic appeal and functional value. Be sure to remember the 4 Key Factors To Consider For Your Website Design
Matt Nath
- № 17
March 20, 2020 · Local SEO · guide
4 Benefits of SEO for Small Businesses, What to Know
Don't waste your PPC campaign by maintaining a poorly-designed and slow-loading website. Get in touch with our web design agency in Anchorage today! We’re happy to help.
Matt Nath
- № 16
March 9, 2020 · Web · guide
Reasons to Consider A Local Marketing Agency In Alaska
Don't waste your PPC campaign by maintaining a poorly-designed and slow-loading website. Get in touch with our web design agency in Anchorage today! We’re happy to help.
Matt Nath
- № 15
March 5, 2020 · Web · guide
5 Questions To Answer Before Looking For A Website Designer
Don't waste your PPC campaign by maintaining a poorly-designed and slow-loading website. Get in touch with our web design agency in Anchorage today! We’re happy to help.
Matt Nath
- № 14
February 24, 2020 · Ads · essay
How Website Design Affects Your PPC Campaign
Don't waste your PPC campaign by maintaining a poorly-designed and slow-loading website. Get in touch with our web design agency in Anchorage today! We’re happy to help.
Matt Nath
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December 2, 2019 · Web · essay
Small business web design is a must!
Don’t let your small business website design collect dust. Partner with a trusted web designer to get a quicker turnaround and better value for your money than DIY.
Matt Nath
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December 2, 2019 · Strategy · guide
4 Pieces of Marketing Advice That Have Stood the Test of Time
2019 brings us new ways to market that we’ve never dreamed of - but there are some pieces of marketing advice that persist, no matter the new technology or channel.
Matt Nath
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November 12, 2019 · Web · essay
What’s The Diff? Web Design Versus Web Development
Although people use the terms interchangeably, web design and web development couldn’t be more different. Check out the main features of web design and web development, and why the
Matt Nath
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August 19, 2019 · Web · essay
Alaska Web Design, Why Local Web Design
Alaska Web Design - As web designers in Alaska, we know our local businesses well. The local touch provides a unique understanding of our clients needs.
Matt Nath
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January 10, 2019 · Local SEO · guide
5 SEO Tips for Ranking Higher on Google in 2019
We’ve compiled the best SEO tips of 2019 for small businesses that want to rank highly on Google - where it’s all about providing value, creating authoritative content, and being a
Matt Nath
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December 14, 2018 · Web · essay
Get a Response With Responsive Mobile Website Design
A dedicated mobile website just isn’t enough to convert your mobile users. That’s why the dedicated mobile site is out, and responsive design is in.
Matt Nath
- № 07
July 20, 2018 · Local SEO · guide
How to Develop a Website for SEO & Tips to Get You Started
Here are some beginner tips on how to get started when you develop a website with SEO in mind! This is just the begining, check out our other posts for more
Matt Nath
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July 5, 2018 · Web · guide
Website Layout Mistakes to Avoid
Search engine placement, user experience, and brand reputation are all on the line if your website layout isn't up to par. Here are some mistakes to avoid.
Matt Nath
- № 05
June 26, 2018 · Creative · guide
Need a Logo? Some Design Tips to Consider
Your logo is one of the first encounters everyone will have with your brand. Check out some of our design tips to help get you started.
Matt Nath
- № 04
May 21, 2018 · Ads · essay
What is PPC and How can it Help My Business?
Advertisements are a great way to get a business off the ground if you have the financial capability. What kind of advertisements are you running for your business? There are many
Matt Nath
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May 21, 2018 · Creative · essay
Social Media Marketing in a Digital Age, Should I Hire or Do it Myself?
So, you're considering enlisting the powers of social media into your digital marketing campaign eh? Good thinking! Social Media is a powerful tool that is only increasing in its r
Matt Nath
- № 02
May 21, 2018 · Web · essay
What is a Responsive Web Design and Do I Need It?
A responsive web design is crucial to the success of your business for many reasons, the primary reason hovering over them all being APPEARANCE. In a world where customers make ver
Matt Nath
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May 21, 2018 · Local SEO · essay
Search Engine Optimization, You Should’ve been Doing It Yesterday
Most successful business ideas are wrapped around one thing: a critical problem or desire they are solving for their ideal customer. Every person who buys a product and service is.
Matt Nath