( Field Notes )

Field Notes.

Essays from the Alaska marketing trenches. What's working in local search, GEO, performance ads, and building for a state where the buying cycle doesn't look like anywhere else.

• № 01

  May 11, 2026 · Meta · field-note

  Hello from the new site

  We rebuilt growwithhype.com from the ground up on the same stack we use for our most demanding client builds. Here's what changed and why.

  Matt Nath