Website code filling a monitor, fast, mobile-first development in progress

( Service · 02 / 08 )

Web development on the right stack,
built fast.

Custom builds on Hype Forge, our own platform, when you want a site built around your business without template bloat or a pile of insecure plugins. Shopify when you're selling online. WordPress when you'd rather be on the platform you already know. We pick the tool that fits the job, and every build ships mobile-first and passes the speed tests Google actually grades you on.

Get a custom plan Call or text
53% Of mobile visits abandon a slow site Google's research: over half of mobile users leave if a page takes more than 3 seconds to load.
60%+ Of web traffic is mobile Most of your Alaska customers will only ever see your site on a phone, often on a spotty highway connection.
3 Speed & stability tests Google grades Loading, interactivity, and layout stability (Google's speed and stability tests). They're a ranking signal, slow sites rank behind fast ones.
0 Wrong-tool builds Hype Forge for custom builds, Shopify for online stores, WordPress when you'd rather have it. Never the framework-of-the-month for its own sake.

Quick facts

Service area
Anchorage, Mat-Su Valley, Kenai Peninsula, Fairbanks, statewide
Platforms we build on
Hype Forge (custom sites and web apps, our own platform), Shopify (online stores), WordPress (when you prefer it)
Typical project range
Brochure sites from $2,500; small-business sites from $6,500; custom builds and web apps from $12,500; Website Care from $195/mo after launch
Typical timeline
6-10 weeks design through launch; dev phase alone usually 3-5 weeks
Performance bar
Passing Google's speed and stability tests on mobile, a 90+ score on Google's speed test, usually loading in under 2.5 seconds
Ownership
Your domain, your content, your data, your design. We host and look after the site on Website Care, or move it to hosting you control if you'd rather. WordPress and Shopify builds go with you as-is; Hype Forge is our platform, so you get everything except its source code, and we export your data any time.

What's included

Built for the job it
actually has to do.

Custom application code on a dark editor screen, a Hype Forge build in progress
01 / 06

Custom + SaaS

Custom builds on Hype Forge

For when a template genuinely isn't the shape of the problem.

Booking engines, member portals, dashboards, online tools, built on Hype Forge, our own platform, with a real database and modern hosting instead of a stack of plugins. This site runs on it; pages usually load in under 2.5 seconds, even on a phone. We have built this shape before: an online school with memberships, forums, and video courses for an Alaska aviation program.

Hype ForgeCustom featuresDatabases + loginsFast hosting
Customer completing a card payment, ecommerce checkout that just works
02 / 06

Ecommerce

Shopify builds

When you're selling online, Shopify is the honest answer.

Theme customization or full custom Shopify theme builds, product architecture that scales past 50 products, checkout that just works, and shipping logic that handles the reality of getting product to and from Alaska, which a lot of shipping apps still treat as a foreign country.

Shopify themesProduct architectureAK shipping logicApps kept minimal
Website layout taking shape on a large monitor during a WordPress build
03 / 06

Content sites

WordPress builds

For when you'd rather be on WordPress, done properly.

Custom themes, not $60 template soup with 40 plugins. Lean builds your team can edit without breaking, locked-down security, automatic updates, and none of the page-builder bloat that makes most WordPress sites crawl.

Custom themesEditor-friendlySecurity hardeningNo plugin soup
Performance graphs climbing on a laptop screen, speed measured, not assumed
04 / 06

Speed tests

Performance engineering

Speed is a feature we build in, not a plugin we add later.

The behind-the-scenes speed work and font strategy, engineered from day one so the site passes Google's speed and stability tests on a mid-range phone, not just your office fiber. Fast sites rank better and convert better; that's the whole pitch.

Speed and stability testsSpeed workFast hosting90+ speed score

Why speed matters for SEO →

Hand holding a glowing smartphone at night, the screen most customers will meet you on
05 / 06

Phones first

Mobile-first build

Designed and built for the phone screen, then scaled up.

Thumb-reachable buttons, tap targets that work with gloves on, layouts that survive the Parks Highway's one bar of LTE. We test on real devices, not just a resized browser window on a designer's monitor.

Responsive layouts44px touch targetsReal-device testingSlow-network tested
Developer workspace with code and coffee, steady post-launch care
06 / 06

After go-live

Launch, hosting + care

We don't disappear the day the site ships.

Switching your domain over with zero downtime, analytics and search console wired up, backups and updates on a schedule. Ongoing care is the Website Care plan, from $195/mo, or we hand you the keys and documentation and you run it yourself. Your call.

Zero-downtime launchBackups + updatesAnalytics setupDocumentation

Hype vs. the alternatives

Why not a $16/mo
site builder?

Hype
Local · Anchorage · right stack
DIY site builder
Wix / Squarespace · nights + weekends
Lower-48 agency
Big shop · big markup
Offshore dev shop
Cheap hourly · you manage it
Typical cost From $2,500 per project$16-$50/mo + your weekends$25k-$75k$2k-$8k + rework
Stack choice ✓ Fitted to the jobWhatever the builder allowsWhatever they resellWhatever they know
Google speed tests ✓ Engineered to passUsually fails on mobileHit or missRarely measured
Mobile testing ✓ Real devices, slow networks✗ Whatever the preview showsEmulators✗ Rarely
Who fixes it at 4pm Friday Us, same timezoneYouA ticket queue, 4 hrs behindTomorrow, maybe
Ownership ✓ Domain, content, data, yoursLocked to the platform✓ UsuallyVaries, check the contract
Knows Alaska bandwidth reality ✓ We live on it✓ You do, the builder doesn't✗ "Just use 5G"✗ No

Before and after the build

Development is the middle
of the story.

01 / 03 Web design, before the build Journey mapping, page plans, visual design, and content structure happen first. If you're starting from zero, start there, the build goes twice as smoothly with a real design in hand. 02 / 03 SEO & GEO, after launch Fast sites rank. The clean structure, the labels that tell Google what each page is about, and Google's speed and stability scores we build in are exactly what search engines and AI answers reward. SEO turns that foundation into traffic. 03 / 03 Branding, if the identity's not settled A build inherits whatever identity you feed it. If the logo and colors are still up for debate, settle that first and the site won't need a facelift in a year.

How a build runs

From approved design
to live in five weeks.

  1. 01

    Week 1. Foundations

    Stack confirmed, environments set up, domain and hosting sorted, the design system translated into real components. Boring on purpose, this week prevents month-three surprises.

  2. 02

    Weeks 2-3. The build

    Templates and pages built out against the approved designs, content loaded in, integrations wired (forms, booking, payments, maps). You get a private preview link and watch it come together.

  3. 03

    Week 4. Performance + QA

    Tuning for Google's speed and stability tests, real-device testing on iOS and Android, slow-network passes, accessibility checks, forms tested end to end. We fix everything we find, before launch, not after.

  4. 04

    Week 5. Launch + handover

    Switching your domain over with zero downtime, redirects mapped so you keep your rankings, analytics live, and a training session so your team can edit content without calling us. Then we stay close while the new site settles in.

Developers heads-down at their screens mid-build, the staging site taking shape

Is this a fit?

Probably yes if:

✓

Your current site is visibly slow

If you've watched a customer wait for your homepage on their phone and felt embarrassed, that's revenue leaking, and it's very fixable.

✓

You've outgrown the DIY builder

Wix got you started, and that was the right call then. Now you need booking, ecommerce, or speed the builder physically can't deliver.

✓

You sell online, or want to

Retail, gear, coffee, seafood shipped out of state: a proper Shopify build with Alaska-aware shipping logic pays for itself.

✓

You want one team, design through launch

Our developers build exactly what our designers planned, no contractor roulette, no "that's a dev problem" finger-pointing.

Probably no if:

Probably not if:

✗

You want us to bolt features onto a broken base

If the current site is five years of patches on a hacked theme, adding one more feature makes it worse. We'll give you the honest rebuild-vs-patch math instead.

✗

The budget is under $2,500

Under that, a well-configured template on Squarespace or a lean Shopify theme is genuinely the better buy. We'll point you at the right one, free advice, no hard feelings.

✗

You've already committed to a stack that doesn't fit

If you're locked into a platform contract that's wrong for the job, we'd be building on sand. Let's talk when the contract's up.

✗

You need it live in a week

Real builds take weeks because testing takes weeks. Anyone promising a custom site in five days is skipping the part where it works on your customers' phones.

Questions, answered

Quick questions.

Low winter sun over snowbound peaks in the Talkeetna Mountains, Alaska

→ Free speed check

We'll run your site through
the same tests
Google grades you on.
Twenty minutes, your scores on the screen, and an honest read: tune it in place, or rebuild. Whether or not you hire us.