( Service · 07 / 08 )
Email is the only channel where no algorithm sits between you and the customer you already earned. We build flows in Klaviyo, Mailchimp, or HubSpot that match Alaska's actual buying cycle — because your year is not twelve even months, and your email calendar shouldn't pretend it is.
Quick facts
What's included
Foundation
The ESP that fits — not the one with the best sales rep.
Klaviyo when you're on Shopify, Mailchimp when you need simple and cheap, HubSpot when there's a real sales pipeline to manage. Migration included: templates, list hygiene, and the DNS records (SPF, DKIM, DMARC) that decide whether you land in the inbox at all.
Always on
The 20% of emails that drive 80% of the revenue.
Welcome series that sells while the interest is hot, abandoned-cart recovery, post-purchase that turns one order into two, win-back for the customers who drifted. Built once, tuned quarterly, earning at 3am.
Campaigns
Your inbox calendar, matched to your real year.
Tourism books in January, PFD checks land in October, Q4 carries retail, and June is chaos for everyone. We build the send calendar around your season — pre-heating demand before it peaks, going quiet when your customers are, and never sending 'just checking in.'
The emails
Written in your voice, readable on one bar of LTE.
Emails your customers actually open: subject lines tested, copy in your brand voice, templates that render clean in dark mode and load light on weak signal — because your customer is reading this at the trailhead, not at a desk.
The asset
A list that grows every week without buying names.
On-site capture that offers something real (not 'subscribe to our newsletter'), QR cards at the register, opt-ins built into the booking flow. The list is the asset you keep when ad prices spike — we treat growing it as a KPI, not an afterthought.
Proof
Revenue per send, not just open rates.
Opens are a vanity metric since Apple started auto-loading pixels. We report what matters: revenue per email, flow revenue vs. campaign revenue, list growth, and unsubscribe health — one page, monthly, plain English.
Where email fits
The first 45 days
Is this a fit?
Repeat purchases, repeat bookings, referrals — any model where the second sale matters. Email is the cheapest second sale in marketing.
Hundreds of past customers in Square, Shopify, or a spreadsheet — and nobody's emailed them since the holidays. That's found money.
Tours, retail, restaurants — email is how you pre-sell the peak in the quiet months instead of praying in May.
When the CAC math tightens, the owned list is the pressure valve. Every dollar of email revenue is a dollar you didn't re-buy.
Probably no if:
The flows will work, but the math won't move your month. Put capture in place (we'll show you how), grow the list, come back.
Hard no. It's spam, it torches your sender reputation, and in some cases it's illegal. There is no version of this we'll do.
If a customer genuinely never buys twice and never sends a friend, email has nothing to compound. Rare — but we'll tell you if it's you.
Sending one monthly 'update from us' to everyone is busywork with a dashboard attached. Flows first, campaigns second — or not at all.
Questions, answered
→ Free flow audit