Writing an email campaign on a laptop beside a cup of coffee

( Service · 06 / 08 )

Email marketing you own,
not reach you rent.

Email is the only channel where no algorithm sits between you and the customer you already earned. We build automatic emails in Klaviyo, Mailchimp, or HubSpot that match Alaska's actual buying cycle, because your year is not twelve even months, and your email calendar shouldn't pretend it is.

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$36 Median return per $1 on email Industry-wide benchmark, the highest-ROI channel in marketing when the list is real and the automatic emails are on.
100% Of your list, reachable No algorithm decides who sees it. Compare that to the single-digit percent of followers who see an organic post.
4-6 Auto emails doing the heavy lifting Welcome, abandoned cart, post-purchase, bring-back. Automated, always on, quietly compounding.
0 Purchased lists, ever Bought lists torch your sender reputation and your name with it. We grow lists the boring, legal, effective way.

Quick facts

Platforms
Klaviyo (ecommerce), Mailchimp (simple + affordable), HubSpot (B2B/CRM) · we pick for fit, not commission
Core flows
Welcome series, abandoned cart, post-purchase, bring-back, review request, seasonal pre-heat
Best fit for
Ecommerce, tours & lodges, restaurants, retail, B2B with real sales cycles
Typical investment
Scoped into the marketing retainer, from $650/mo; standalone automatic-email build-outs custom-scoped from ~$1,200
List growth
On-site capture, in-store QR, booking-flow opt-ins, never purchased lists
Deliverability
SPF/DKIM/DMARC set up properly so mail lands in the inbox, not promotions purgatory

What's included

Flows that work while
you're out of cell range.

Hands on a laptop keyboard setting up the email platform
01 / 06

Foundation

Platform pick + setup

The email platform that fits, not the one with the best sales rep.

Klaviyo when you're on Shopify, Mailchimp when you need simple and cheap, HubSpot when there's a real sales pipeline to manage. Migration included: templates, list hygiene, and the DNS records (SPF, DKIM, DMARC) that decide whether you land in the inbox at all. Nobody has ever asked to see a DKIM record, except Gmail, which asks every time.

KlaviyoMailchimpHubSpotDeliverability
Two people reviewing an automation map across a desk
02 / 06

Always on

Automatic emails

The 20% of emails that drive 80% of the revenue.

Welcome series that sells while the interest is hot, abandoned-cart recovery, post-purchase that turns one order into two, bring-back emails for the customers who drifted. Built once, tuned quarterly, earning at 3am.

WelcomeAbandoned cartPost-purchaseBring-back
Open planner mapping campaigns against Alaska's seasonal calendar
03 / 06

Campaigns

Alaska-seasonal calendar

Your inbox calendar, matched to your real year.

Tourism books in January, PFD checks land in October, Q4 carries retail, and June is chaos for everyone. We build the send calendar around your season, pre-heating demand before it peaks, going quiet when your customers are, and never sending 'just checking in.' The season-by-season logic behind it is in Alaska's real marketing calendar.

Send calendarPFD seasonPre-heatPromos
Pen resting on written drafts, email copy in the brand's voice
04 / 06

The emails

Copy + design

Written in your voice, readable on one bar of LTE.

Emails your customers actually open: subject lines tested, copy in your brand voice, templates that render clean in dark mode and load light on weak signal, because your customer is reading this at the trailhead, not at a desk.

Subject linesTemplatesDark modeMobile-first
Customer at a counter scanning a QR code to join the list
05 / 06

The asset

List growth

A list that grows every week without buying names.

On-site capture that offers something real (not 'subscribe to our newsletter'), QR cards at the register, opt-ins built into the booking flow. The list is the asset you keep when ad prices spike, we treat growing it as a number that matters, not an afterthought.

Popups done rightQR captureBooking opt-insSegments
Printed charts on a desk, revenue attribution for every send
06 / 06

Proof

Revenue reporting

Revenue per send, not just open rates.

Opens are a vanity metric since Apple started auto-loading pixels. We report what matters: revenue per email, revenue from automatic emails vs. one-time campaigns, list growth, and unsubscribe health, one page, monthly, plain English.

Revenue per sendAutomatic vs campaignList healthOne-pager

Where email fits

Owned audience,
meet the rest.

01 / 03 Performance ads, fill the top Ads acquire the customer; email makes the second and third sale nearly free. The two channels split the cost of winning that customer. 02 / 03 Social & content, borrow the audience Social reaches people who don't know you yet. The play is moving them from the feed you rent to the list you own. 03 / 03 Analytics, prove the revenue Automatic-email revenue, which channel gets credit for a sale, and list growth on the same one-page dashboard as everything else we run.

The first 45 days

From dusty list to
working asset.

  1. 01

    Week 1. Audit + foundation

    List hygiene (the dead addresses hurting deliverability get pruned, some of them bouncing since 2014), platform decision, DNS authentication set up so your mail lands in inboxes.

  2. 02

    Weeks 2-3. Core auto emails live

    Welcome series and the highest-value automatic email for your model (abandoned cart for ecommerce, inquiry follow-up for services) written, designed, and switched on.

  3. 03

    Week 4. Capture + calendar

    List-growth capture live on site and in store, and the seasonal send calendar built around your actual year, approved by you in one 30-minute review.

  4. 04

    Day 45. First report

    Revenue per send, automatic-email performance, list growth. From here it's a rhythm: campaigns ship, automatic emails get tuned quarterly, the asset compounds.

Laptop and notebook on a tidy desk, building the send calendar

Is this a fit?

Probably yes if:

✓

You have customers worth re-selling

Repeat purchases, repeat bookings, referrals, any model where the second sale matters. Email is the cheapest second sale in marketing.

✓

There's a list gathering dust

Hundreds of past customers in Square, Shopify, or a spreadsheet, and nobody's emailed them since the holidays. That's found money.

✓

Your season is spiky

Tours, retail, restaurants, email is how you pre-sell the peak in the quiet months instead of praying in May.

✓

Ad costs are climbing on you

When the cost of winning a customer climbs, the owned list is the pressure valve. Every dollar of email revenue is a dollar you didn't re-buy.

Probably no if:

Probably not if:

✗

Your list is under ~500 addresses

The automatic emails will work, but the math won't move your month. Put capture in place (we'll show you how), grow the list, come back.

✗

You want to buy a list

Hard no. It's spam, it torches your sender reputation, and in some cases it's illegal. There is no version of this we'll do.

✗

One-time buyers, no referrals

If a customer genuinely never buys twice and never sends a friend, email has nothing to compound. Rare, but we'll tell you if it's you.

✗

You just want a newsletter blasted

Sending one monthly 'update from us' to everyone is busywork with a dashboard attached. Flows first, campaigns second, or not at all.

Questions, answered

Quick questions.

Dusk settling over a still Alaska lake below dark mountain ridgelines

→ Free email audit

We'll open your email platform and
find the money left
on the table.
Twenty minutes. Which automatic emails are missing, which are misfiring, and what your list could be producing. You keep the list of fixes, sent as one email rather than five.