The River Crew is a fishing guide operation based out of Soldotna, Alaska, guiding on the Kenai River. Their guides are born and raised Alaskan with more than ten years of Kenai River guiding experience. The site sells guided trips for king salmon from June 1 to July 31, red salmon from June 20 to August 20, silver salmon from August 1 to September 30, and rainbow trout from June 15 to September 30, alongside rates, a gallery, lodging and FAQs.
We designed and built their WordPress site, integrated their booking platform into it, and handle their advertising and content marketing.
The challenge
The River Crew is a premium guiding service, running everything from three hour charters to full day charters. They needed a website that reflected that, and a marketing team behind it.
They already used a third party booking system, and it had to fit the style and user interface of the site rather than dropping people onto something that looked nothing like it. They also partner with new companies over time, so the site had to let them add pages and blog posts easily as those partnerships and backlinks build up.
What we did
We built a custom website that displays their services, prices, and local information for visitors planning a trip. The design is responsive, so it works on any screen size.
Their booking platform was already in place, so we used its open APIs to integrate it. Booking opens inside the website instead of on a third party site. The site runs on WordPress, so blogs and new pages are easy for them to add as they partner with new companies and build backlinks.
We also run their marketing. That covers pay per click advertising we create and manage, social media ad management, content marketing, and search engine optimization.
The results
Online revenue through the site grew 190% year over year in the 12 months from September 2025 to August 2026. Key events, the tracked actions on the site, grew 180% over the same period. Engagement rate reached 88%.
Sessions rose 85%, which is up 206% over two years. Organic search sessions rose 38%, and revenue attributed to organic search grew 293% over the same period.
Paid traffic was the largest revenue channel on the site in that period.
