( Service · 01 / 08 )
A website is not a brochure — it's the path a customer walks from "never heard of you" to "take my money." We design that path first, then make it beautiful. Wireframes, visual design, copy direction, content modeling — all in Figma, all yours, handed clean to our dev team.
Quick facts
What's included
Strategy first
We map how your customers actually decide before we draw anything.
A working session with you plus real research: how people find you, what they compare you against, what makes them call. A fishing charter in Seward and a med spa in Midtown Anchorage have completely different buying journeys — the site has to match yours.
Structure
Every page blocked out in grayscale before a single color shows up.
Wireframes settle the arguments that matter — what goes above the fold, where the phone number lives, how someone on a 3-bar connection in Talkeetna gets to the booking button. Cheap to change now, expensive to change after launch.
The look
Your brand applied to every page, pixel by pixel, in a file you own.
Full-fidelity designs for every template — desktop and mobile, light and hover states, real photography direction. You review clickable Figma prototypes, not static PDFs, so what you approve is what gets built.
Words
Design and words drafted together — never lorem ipsum boxes.
We write directional copy into the design as we go: headlines, value propositions, CTAs, the answers to the questions your customers actually ask. You refine it with us — nobody stares at empty gray boxes wondering what goes there.
The skeleton
Structured content types, so the site grows without breaking.
Services, locations, case studies, FAQs, team members — we define the fields and relationships before build so adding your 9th service page later takes minutes, not a design change order. This is the part template sites always skip.
No telephone game
Design ships to our own dev team, annotated and complete.
Specs, spacing, breakpoints, interaction notes — handed to the developers down the hall, not thrown over a wall to a contractor in another timezone. When something needs a judgment call mid-build, the designer who made it is in the room.
Where design fits
How a project runs
Is this a fit?
It was fine in 2019. Now you hesitate before putting the URL on a truck wrap or a trade show banner. That instinct is usually right.
The price sheet, the booking link, the service area. If people call to ask things the site should answer, that's a design problem, not a customer problem.
Same theme, same stock glacier photo, same layout as three competitors. Design is how you stop being interchangeable.
Journey maps, wireframes, and a content model are the difference between a site that works and a site that's merely pretty.
Probably no if:
Real design takes weeks, not days. If the deadline is Friday, a clean one-pager on a template is the honest answer — and we'll tell you that on the call.
Below that, custom design math doesn't work. A well-chosen template configured carefully beats a rushed custom job — do that instead, and come back when you've outgrown it.
"Just make it look nice" produces sites that look nice and sell nothing. If the journey mapping feels like a waste of your time, we're not your team.
If the logo, colors, and voice are up in the air, site design will churn. Settle the identity first — that's a branding project, and it's cheaper to do in the right order.
Designed for here
Questions, answered
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