( Service · 04 / 08 )
Google, Meta, TikTok, YouTube, aimed only at Anchorage, Mat-Su, the Peninsula, and wherever your customers actually are. We start from your customer-acquisition math and work backward. If a channel can't hit your numbers, we won't recommend it, even if it's the one we'd get paid to run. Two Alaska examples: 8.5 average return on ad spend for a Kenai River guide service and sled dog tour bookings from search and social.
Quick facts
What's included
Foundation
Not a dollar of spend until results are measurable.
Tracking which ads turn into calls and sales, call tracking, Google Analytics events, offline sale imports where the sale closes on the phone. Running ads without this is driving the Seward Highway with the windshield painted over, plenty of motion, no idea where you're going.
Demand capture
Show up the moment someone needs what you sell.
Search campaigns built on real Alaska query data, negative keyword lists that filter the Lower-48 noise, ad copy that names the places you serve, and Local Services Ads where your trade qualifies. This is where urgent, ready-to-buy demand lives.
Demand creation
Put the offer in front of people before they search.
Prospecting and retargeting with creative that looks like Alaska, because it was shot here. We pair with our social team's real photo and video, stock-photo ads get scrolled past and we both know it.
The spreadsheet
Spend set by cost and value math, not by vibes.
Before launch we build the math with you: what a customer is worth, what you can pay to get one, what that means per channel. Then we pace spend against it weekly, and if a channel can't hit the number after a fair test, we kill it and say so.
Conversion
Clicks are rented; the page does the converting.
Fast, single-purpose pages matched to each campaign, one offer, one form, mobile-first for the customer finding you from the truck on two bars of signal. Sending paid traffic to a slow homepage is how ad budgets quietly die.
Accountability
What we spent, what it produced, what's next.
One page a month: spend, leads, cost per lead, revenue where we can attribute it, and the plan. If performance dips, the report says so in the first line, you'll never have to find bad news in a footnote.
Where ads fit
The first 60 days
We start with the data you already have: past ads, analytics, what a customer is worth. Tracking for calls and sales gets wired, then the ads go live and we learn from real results, not a spreadsheet. If an old account exists, the skeletons come out now, not in month three.
Campaigns live: search first for most businesses, ad areas drawn tight, negatives loaded, landing pages up.
Weekly pacing against the math. Losing ads killed, winning audiences fed, search terms mined, creative rotated before it wears out.
The honest review: cost per lead by channel against your targets. Scale what's working, kill what isn't, and set next quarter's budget on evidence.
Is this a fit?
New location, slow season coming, a crew to keep busy. Paid is the only marketing lever that produces leads this week.
You can say what a customer is worth, or you're willing to spend an hour with us figuring it out. The math is the strategy.
Roofing, legal, clinics, tours, ecommerce with healthy AOV, businesses where one customer pays for a lot of clicks.
If your last agency's report was a PDF of impressions, you'll like seeing the actual ad accounts, which you own, in your name, always.
Probably no if:
Below that, Alaska auctions can't generate enough data to optimize against. Put the money into Local SEO first, it compounds.
If the site takes eight seconds to load on a phone, ads just make the problem more expensive. Fix the site first, we do that too.
Paid leads are perishable. If calls roll to a full voicemail box, we're lighting the budget on fire and we'll say so.
Accounts decay without weekly attention. If you want ads launched once and left running, a self-serve smart campaign is honestly cheaper.
Questions, answered
→ Free account teardown