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What did we spend, what did it produce, what do we do next. That's the whole job of analytics — and it fits on one page. We wire GA4, tagging, and call tracking so every dollar of your marketing reports to the same dashboard, then we keep that dashboard honest.
Quick facts
What's included
Foundation
Out-of-the-box GA4 measures almost nothing useful.
Key events configured for the actions that make you money — quote forms, calls, bookings, purchases. Internal traffic filtered (your own crew shouldn't be a third of your 'visitors'), spam referrals blocked, data retention set before Google quietly deletes your history.
Plumbing
Tracking that survives ad blockers and iOS updates.
Every pixel and tag managed in one container instead of pasted into the theme by four different vendors. Server-side tagging where the spend justifies it — recovering the 20-30% of conversions that browser tracking silently drops.
The missing half
The phone is where Alaska leads close.
Dynamic numbers that tie every call to its source — the map pack, the Google ad, the organic page — with recording and lead scoring where you want it. Without this, the channel doing the most work gets the least credit.
The deliverable
Spend, results, next move — live, always current.
One Looker Studio page: what went in, what came out, by channel, against last month and last season. Built for a business owner reading it in the truck between jobs, not for an analyst with a free afternoon.
Revenue
Revenue attribution down to the product and the tour.
Shopify and WooCommerce purchase tracking with real revenue attribution, and booking-flow tracking for tours, lodges, and clinics — including the FareHarbor/booking-widget handoffs where attribution usually falls off a cliff.
Trust
Before optimizing anything, prove the data is real.
Duplicate events double-counting your conversions, test purchases in the revenue, the contractor's old pixel still firing — we've seen it all. Every engagement starts with an audit, because decisions made on broken data cost more than the audit ever will.
What it powers
The first 30 days
Is this a fit?
Four figures a month across ads and marketing, and no single view of what any of it produced. The audit usually pays for itself in found waste.
Trades, clinics, law, tours — if the phone is the cash register, call tracking is the difference between guessing and knowing.
The ads vendor claims the lead, the SEO vendor claims the same lead. One neutral dashboard ends the argument.
You had Universal Analytics figured out and GA4 reset the board. You're not alone — it's the most common cleanup we do.
Probably no if:
Numbers nobody acts on are wallpaper. If there's no marketing running and none planned, save the money until there is.
If the goal is a bigger pageview number for the partners' meeting, any tool can print that. We measure actions that bank.
Multi-warehouse attribution modeling across 40 properties is a data-engineering engagement, not us — and we'll say so in the first call.
At Alaska small-business scale, daily dashboard-watching is anxiety, not analysis. The rhythm is monthly reads, quarterly deep-dives.
Questions, answered
→ Free tracking audit