How much does Analytics setup cost?

If you're on a marketing retainer, it's included; we need clean tracking to run ads and SEO honestly. On its own, our standard setup (Google Analytics configured around the actions that matter, a clean tracking setup, and the one-page dashboard) starts at $750 one-time. Call tracking, tracking that beats ad blockers, and ecommerce or booking credit scope up from there.

Why does my Analytics data look wrong?

The usual suspects: duplicate tags firing two events per sale, your own team's traffic counted as visitors, spam referrals, or key actions never set up so Google Analytics is 'measuring' scrolls and clicks that mean nothing. Google Analytics' defaults measure almost nothing useful out of the box, it has to be wired to your business on purpose. That wiring is the setup.

Do I need call tracking?

If the phone is how customers hire you, and for most Alaska service businesses it is, yes. Without it, the map results and your ads generate calls that get credited to 'direct' or nothing at all, and budget decisions get made against half the picture. We do it without a pile of swapped numbers: taps on your number and call buttons on the site, plus the call reports Google gives you for your ads and your Business Profile. Together they show which channels make the phone ring, and your real number stays your real number.

What's server-side tagging and do I need it?

Browser-based tracking gets eaten by ad blockers and Apple's privacy features, commonly 20-30% of leads and sales just vanish. Server-side tagging routes measurement through your own website's server instead of the browser, recovering most of that. Worth it once you're spending roughly $2k+/mo on ads, where the recovered data visibly improves the algorithms bidding on your behalf. Below that, clean browser-side tracking is usually enough.

Can you audit what my current agency reports?

Yes, and it's a service we do quietly and professionally, no drama. We verify the tracking behind the report, check whether leads and sales are counted once and credited sanely, and tell you what the numbers actually say. Sometimes the agency's doing great work and the report undersells it; sometimes the 'leads' include every spam form fill. Either way you'll know.

Who owns the analytics accounts?

You do. Google Analytics property, tracking setup, dashboard, call-tracking account, all under your ownership with us added as a user. If we ever part ways, you lose nothing. An agency that owns your analytics owns your history; don't accept that arrangement from anyone, including us.

Analytics dashboard with rising graphs, the one page that answers three questions

( Service · 07 / 08 )

Marketing analytics that
fit on one page.

What did we spend, what did it produce, what do we do next. That's the whole job of analytics, and it fits on one page. We wire Google Analytics, the tracking setup, and call tracking so every dollar of your marketing reports to the same dashboard, then we keep that dashboard honest. It's included in every marketing retainer, because we can't run ads or SEO properly without it.

Get a custom plan Call or text

3 Questions a dashboard must answer Spend, results, next move. If a report can't answer all three, it's decoration.

1 Page. That's it. Not forty tabs of live reports. One page you'll actually open, because you can read it in ninety seconds.

Plenty Of Alaska leads are phone calls For trades, clinics, and law firms the phone is usually where the job starts. If calls aren't tracked, that whole channel is invisible.

0 Decisions from bad data The expensive failure mode isn't missing data, it's confidently acting on broken tracking. We audit before we optimize.

Quick facts

Stack: Google Analytics, the tracking setup (web and behind-the-scenes), tap-to-call tracking, a live report
What gets measured: Form fills, phone calls, bookings, purchases, direction requests, real actions, not pageviews
Typical setup: Included in every marketing retainer. On its own, from $750 one-time (Google Analytics + tracking setup + dashboard); tracking that beats ad blockers and ecommerce scoped up from there
Ongoing: Included in every retainer, monthly one-page report, quarterly deep-dive
Who owns the accounts: You. Google Analytics, tracking setup, and dashboard live under your Google account, always
Privacy: Privacy-friendly tracking, IP anonymization, no creepy cross-site stitching

What's included

Measure what matters,
ignore what doesn't.

Laptop showing a rising analytics graph. GA4 configured around real actions

01 / 06

Foundation

Google Analytics done right

Out-of-the-box Google Analytics measures almost nothing useful.

Tracking set up for the actions that make you money, quote forms, calls, bookings, purchases. Internal traffic filtered (your own crew shouldn't be a third of your 'visitors'), spam referrals blocked, data retention set before Google quietly deletes your history.

Key actionsFiltersRetentionAudiences

Server racks with glowing status lights, first-party, server-side measurement

02 / 06

Plumbing

Tracking that beats ad blockers

Tracking that survives ad blockers and iOS updates.

Every pixel and tag managed in one place instead of pasted into the theme by four different vendors. Tracking that works around ad blockers where the spend justifies it, recovering the 20-30% of leads and sales that browser tracking silently drops.

Tracking setupBeats ad blockersConsent modeFirst-party

Smartphone in hand mid-call, every call traced back to the marketing that caused it

03 / 06

The missing half

Call tracking

The phone is where Alaska leads close.

Call tracking without the swapped-number mess. We track taps on your phone number and your call buttons, which page and which channel they came from, and we pull in the call data Google already reports for your ads and your Google Business Profile listing. No pool of random tracking numbers scattered across your listings, your real number stays everywhere it's printed.

Tap-to-call trackingCredit by sourceGoogle call reportsOne real number

Dual monitors of charts distilled down to the one view that matters

04 / 06

The deliverable

The one-page dashboard

Spend, results, next move, live, always current.

One live-report page: what went in, what came out, by channel, against last month and last season. Built for a business owner reading it in the truck between jobs, not for an analyst with a free afternoon.

Live reportLiveBy channelPlain English

05 / 06

Revenue

Ecommerce + booking tracking

Revenue credited down to the product and the tour.

Shopify and WooCommerce purchase tracking with real revenue credit, and booking-flow tracking for tours, lodges, and clinics, including the FareHarbor/booking-widget handoffs where credit usually falls off a cliff.

ShopifyWooBooking flowsRevenue

06 / 06

Trust

Tracking audits

Before optimizing anything, prove the data is real.

Duplicate events double-counting your leads and sales, test purchases in the revenue, the contractor's old pixel still firing, we've seen it all, most of it twice. Every engagement starts with an audit, because decisions made on broken data cost more than the audit ever will.

Event QADedupCredit checkFix list

What it powers

The layer under
everything else.

01 / 03 Performance ads, spend with receipts Every optimization decision in an ad account is only as good as the lead and sale data feeding it. This is the feed. 02 / 03 SEO & Local SEO, prove the calls Rankings in the map results are nice; calls and direction requests tied to revenue are the point. Call tracking closes that loop. 03 / 03 Email, revenue per send Automatic-email revenue and which channel gets credit for a sale, on the same page as everything else, so channels compete on equal footing.

The first 30 days

Audit, wire,
report.

01
Week 1. Audit

Full teardown of what's currently firing: Google Analytics setup, every tag on the site, call handling, credit gaps. You get the findings in plain English.
02
Week 2. Rebuild

The tracking setup rebuilt clean, Google Analytics wired to real actions, call tracking live, duplicate and junk tracking stripped out.
03
Week 3. Dashboard

The one-pager built and reviewed with you, if a number on it doesn't drive a decision, it comes off the page. We're not sentimental about charts.
04
Day 30. Baseline set

First full report with clean data. From here every marketing decision, ours or yours, gets made against numbers you can trust.

Working session around a laptop, turning the audit into a build plan

Is this a fit?

Probably yes if:

✓

You're spending real money blind

Four figures a month across ads and marketing, and no single view of what any of it produced. The audit usually pays for itself in found waste.

✓

Your leads come in by phone

Trades, clinics, law, tours, if the phone is the cash register, call tracking is the difference between guessing and knowing.

✓

Two agencies, two versions of truth

The ads vendor claims the lead, the SEO vendor claims the same lead. One neutral dashboard ends the argument.

✓

Analytics still feels foreign

You had Universal Analytics figured out and Google Analytics reset the board. You're not alone, the switch left a lot of accounts half-wired.

Probably no if:

Probably not if:

✗

You want a dashboard for its own sake

Numbers nobody acts on are wallpaper. If there's no marketing running and none planned, save the money until there is.

✗

You want vanity metrics back

If the goal is a bigger pageview number for the partners' meeting, any tool can print that. We measure actions that bank.

✗

Enterprise BI is the actual need

Multi-warehouse revenue-credit modeling across 40 properties is a data-engineering engagement, not us, and we'll say so in the first call.

✗

Someone must watch it daily

At Alaska small-business scale, daily dashboard-watching is anxiety, not analysis. The rhythm is monthly reads, quarterly deep-dives.

Questions, answered

Quick questions.

Dusk settling over a still Alaska lake below dark mountain ridgelines

→ Free tracking audit

Find out what your
numbers are actually
telling you.

Twenty minutes, your Google Analytics on the screen. We'll show you what's real, what's broken, and what's missing, you keep the fix list.

Book the audit See pricing

Eight
ways to
grow in AK.

Receipts.
From Alaska,
for Alaska.

Built in
Anchorage.

Marketing analytics that
fit on one page.