( Service · 06 / 08 )
The map pack, page one, and now the AI answer box — three places your customers find someone, and it's either you or a competitor. This is the hub for our whole search program: technical SEO, on-page, content, Local SEO, and GEO. If you only read one thing here, make it this: for most Alaska businesses, Local SEO is where the money is — start there.
( Start here )
02 / 03 GEO — AI answers ChatGPT, Perplexity, and Google's AI Overviews are already answering "best roofer in Anchorage." GEO — generative engine optimization — is the work of being the business those answers name. 
03 / 03 Performance ads — leads this week SEO compounds over months. When the pipeline is empty right now, geo-fenced Google and Meta ads carry the front end while the organic engine spins up. 
Quick facts
What's included
Foundation
If Google can't crawl it, nothing else matters.
Crawl and indexing audit, Core Web Vitals, mobile rendering, redirects, sitemaps, robots rules, duplicate-content cleanup. Most Alaska sites we audit are leaking rankings to fixable technical debt — this is the unglamorous work that makes the rest possible.
Relevance
Every page tuned to one real search, honestly.
Titles, headers, internal links, image alt text, and page structure — mapped to the searches Alaskans actually type. One page, one intent. No keyword stuffing; Google stopped falling for that a decade ago and your customers never did.
Demand
Pages that answer what Alaska is asking.
Keyword and question research scoped to your market — then real pages, written for people, that answer those searches better than anyone else in the state. Seasonal Alaska cycles included: "winter tire change Anchorage" doesn't peak in June.
The map pack
Three spots on the map decide who gets the call.
Google Business Profile, review engine, citations, and local landing pages — the layer with the shortest line to revenue for any business with a service area. It's important enough that it gets its own page.
Generative engines
Get named when ChatGPT answers for you.
Structured data, quotable content, entity consistency, and the citations AI engines trust — so when someone asks ChatGPT or Perplexity who to hire in Anchorage, your name is in the answer. The newest layer, and the one your competitors haven't touched.
Proof
Revenue, not a grid of keyword positions.
GA4, call tracking, and search console tied together in one monthly page: what moved, what it produced in leads and dollars, and what we're doing next month. If a report doesn't change a decision, we don't send it.
Hype vs. the alternatives
| Hype Local · Anchorage · retainer | DIY Internal · spare time | Lower-48 agency Big retainers · big decks | AI content mill 1,000 posts · zero strategy | |
|---|---|---|---|---|
| Monthly cost | $650–$1,550/mo | $0 + 15-25 hrs/mo of your time | $3,000–$10,000/mo | $200–$500/mo |
| Knows how Alaskans search | ✓ We are the market | ✓ You live here too | ✗ Keyword tool says 'Alaska' | ✗ It's a prompt variable |
| Local SEO depth | ✓ Flagship service | Partial, when time allows | An add-on line item | ✗ Not included |
| GEO / AI answers | ✓ Built into the program | ✗ Where would you start? | A slide in the deck | ✗ Ironically, no |
| Content | Written for one real search each | When you get to it | Outsourced, generic | Bulk AI sludge Google filters |
| Reports on | Leads + revenue | Nothing | Keyword positions | Posts published |
| Contract | Month-to-month after 90 days | — | 12-month lock-in | Auto-renews forever |
The first 90 days
Is this a fit?
"Dentist Anchorage," "cabin rentals Kenai," "payroll services Alaska." If people type it — into Google or into ChatGPT — search decides who they find.
Ads stop when the budget stops. Rankings, reviews, and AI citations keep producing after the invoice — this is the compounding side of your marketing.
The best search content comes from what you know: your prices, your process, your seasons. We need an hour a month of your brain, not your time.
Search moves in 60–120 day cycles. If you can hold that horizon, the compounding math is heavily in your favor.
Probably no if:
SEO can't rescue an empty pipeline by Friday. Start with performance ads and build the organic engine behind them — that's the honest sequencing.
Ranking guarantees are the surest tell of an SEO firm you shouldn't hire. We'd rather give you an honest timeline and hit it.
Google's spam systems eat bulk AI content for breakfast, and AI engines won't cite it either. We publish fewer, better pages — on purpose.
Real search work is real hours. Under that line, you're better off doing the basics yourself — our audit will tell you exactly which basics.
Questions, answered
→ Free search audit