800M Weekly ChatGPT users OpenAI's own reported figure — and a growing slice of them are asking it where to eat, shop, and hire.
1B+ People seeing Google AI Overviews Google's AI answer now sits above the traditional results for over a billion users. The answer box is the new page one.
4 Engines we optimize for ChatGPT, Perplexity, Claude, and Google AI Overviews / Gemini — each with its own idea of which sources to trust.
0 Tricks involved No hidden text, no prompt hacks, no AI spam. GEO is clear facts, consistent entities, and pages worth citing.

Quick facts

What GEO stands for
Generative Engine Optimization — SEO for AI-generated answers
Engines covered
ChatGPT, Perplexity, Claude, Google AI Overviews & Gemini, Bing Copilot
Core levers
Quotable content, schema.org structured data, entity consistency, trusted citations
Service area
Anchorage, Mat-Su Valley, Kenai Peninsula, Fairbanks, statewide
Typical starting budget
Bundled into search retainers — $650/mo (Foundation), $1,550/mo (Growth)
How it's measured
AI-referral sessions in GA4, monthly assistant answer checks, leads who say "ChatGPT sent me"

What's included

What makes a business
quotable to a machine.

Dual-monitor workstation in a dim studio — restructuring pages into answers machines can quote
01 / 06

Answer-first pages

Quotable content

TL;DRs, facts tables, and FAQs the engines can lift.

AI engines quote pages that answer cleanly: a direct TL;DR up top, a facts table with real numbers, FAQs phrased the way people actually ask. We restructure your key pages so the honest answer is also the easiest one to cite — for machines and for the humans skimming on a phone.

TL;DRsFacts tablesFAQsAnswer structure
Structured code on a monitor — the schema.org layer AI engines parse before the prose
02 / 06

Machine-readable

Schema.org structured data

Your facts, in the format engines parse first.

LocalBusiness, Service, FAQPage, Article — JSON-LD on every page that matters, kept accurate as your business changes. Structured data is how an engine knows your hours, your service area, and your prices are facts rather than marketing copy.

JSON-LDLocalBusinessFAQPageService markup
Reviewing records line by line — reconciling every version of a business the engines can see
03 / 06

One version of you

Entity consistency

Same name, numbers, and facts — everywhere.

Engines cross-check you across your site, Google Business Profile, directories, and the open web. Mismatched names, old addresses, and three different phone numbers read as uncertainty — and engines don't cite what they're uncertain about. We find every version of your business and make them agree.

NAP auditKnowledge panelWikidataProfile cleanup
Stack of newspapers — the third-party coverage AI engines treat as evidence
04 / 06

Third-party proof

Digital PR + trusted citations

Engines trust what other sources say about you.

AI answers lean on sources the engines already trust: local news, chambers, industry directories, "best of" lists. We earn real mentions in the Alaska sources that feed the answers — coverage, listings, and community presence. No pay-to-play link schemes; engines discount those too.

Local pressChambersDirectoriesBest-of lists
Map with location pins — the local signals AI engines reuse when naming nearby businesses
05 / 06

Local SEO × GEO

The local overlap

AI engines answer "best X in Anchorage" with local data.

When someone asks an assistant for the best HVAC company in Wasilla, the engines lean heavily on the same signals that drive the map pack: your Google Business Profile, your reviews, your citations. Win local search and you're halfway into the AI answer — which is why our Local SEO flagship and GEO ship together.

GBPReviewsMap packLocal queries

Go deep on Local SEO

Analytics dashboard with rising graphs — AI-referral sessions, tracked and reported
06 / 06

Proof

Measuring AI referrals

You'll know when the machines start sending people.

AI-referral traffic segmented in GA4 (chatgpt.com, perplexity.ai, gemini and friends), a monthly log of what each engine says when asked about your category, and a simple habit for your front desk: ask new customers how they found you. Small numbers today, compounding — we track them honestly.

GA4 segmentsAnswer trackingReferral sourcesMonthly log

The rest of the search stack

GEO is one layer.

01 / 03 SEO & GEO — the hub GEO builds on the classic foundations: technical health, on-page structure, and content worth citing. Start at the hub if you're not sure which layer your business needs first. 02 / 03 Local SEO — the flagship The map pack still takes the call today, and its signals feed tomorrow's AI answers. For most Alaska businesses this is the first dollar of search budget, not GEO. 03 / 03 Performance ads — leads this week GEO compounds over quarters. When the pipeline needs filling right now, geo-fenced Google and Meta ads carry the front end while the citable foundation gets built.

The first 90 days

From unmentioned
to cited.

01.
Weeks 1–2 — Ask the engines
We baseline you: your category run through ChatGPT, Perplexity, Claude, and Gemini, every answer logged. Who gets named, who gets cited, where you show up — and where you don't. That log is the scoreboard for everything after.
02.
Weeks 3–4 — Structure the facts
Schema.org JSON-LD shipped across the site, entity cleanup started — every listing, profile, and directory agreeing on who you are, where you are, and what you do.
03.
Month 2 — Make the pages quotable
TL;DRs, facts tables, and FAQs built into your money pages, each one answering a real question with real numbers. The pages get better for humans in the same pass — that's the point.
04.
Month 3 — Citations + the scoreboard
Digital PR outreach to the Alaska sources engines trust, AI-referral tracking live in GA4, and the baseline re-run: what the engines say now versus day one, in your monthly report.
Robot head in profile — the machines on the other side of the GEO work

Is this a fit?

Probably yes if:

Your customers research before buying

Clinics, law firms, contractors, tour operators — high-consideration purchases are exactly what people ask assistants about, and the answers are being written now.

You have real facts to structure

Prices, hours, service areas, credentials, years in business. GEO amplifies what's true — the more concrete your facts, the more citable you are.

You already show up somewhere

A solid Google Business Profile, some reviews, a real website. GEO builds on those signals; it doesn't replace them.

You want a calm head start

Most Alaska competitors haven't touched this. Early, unglamorous structure work is how you get quoted before they know the question exists.

Probably no if:

Probably not if:

You expect overnight AI fame

Engines refresh what they know slowly. GEO timelines run in quarters — we log progress monthly, but nobody flips this switch in a week.

You want to game the machines

Hidden prompt text, fake citations, review spam — hard no. Engines discount manipulation, and the residue lands on your name, not ours.

Your website is a placeholder

If there's nothing on the site worth quoting, there's nothing to structure. Start with the web and SEO foundations — same team, honest sequencing.

You need a guaranteed mention

Nobody controls what ChatGPT says — anyone guaranteeing placement in AI answers is selling something they don't own. We promise the inputs and measure the outputs.

Questions, answered

Quick questions.

Dusk settling over a still Alaska lake below dark mountain ridgelines

→ Free AI answer check

We'll ask the engines about
your business — and read you
their answers.
Twenty minutes. Your category, live, through ChatGPT, Perplexity, and Google's AI — you'll see who gets named, why, and the first three fixes we'd ship. No deck.