( Industries · playbooks publishing through 2026 )

Industry-specific playbooks
for Alaska's economy.

Every Alaska sector has its own calendar, its own customer, its own quirks, and its own opinion about when summer starts. We're writing a dedicated playbook for each, benchmarks, seasonal patterns, advice on which channels to use, and case work from our own client roster. These pages ship through the year; here's the lineup. Until your playbook lands, the work underneath it is the same in every sector: web design, Local SEO, and performance ads.

Tell us your industry Read Field Notes

( ○ ) · the nine we're writing

Nine sectors, nine
playbooks.

01

Tourism & Adventure

Operators, lodges, guides, shoulder-season playbooks and booking-window economics.

02

Seafood & Fisheries

Processors, charter fleets, seafood brands sold direct to customers. B2B and consumer storytelling.

03

Healthcare & Clinics

Local health systems, specialty clinics, dental, trust-first local SEO.

04

Hospitality & F&B

Restaurants, cafes, breweries, hotels, the loyalty + review flywheel.

05

Trades & Services

HVAC, plumbers, electricians, roofers. Local Services Ads (green-check ads) + reputation ops.

06

Retail & online brands

Alaska-made brands scaling Lower-48. Shopify + email + Facebook and Instagram ads.

07

Nonprofit & Mission

Alaska Native corporations, conservation groups, foundations, donor and grant storytelling.

08

Professional Services

Law, accounting, architecture, consulting, thought leadership + referrals.

09

Logistics & B2B

Freight, aviation services, equipment. Bids, targeted outreach, and long-cycle content.

Quick facts

Based in
Anchorage, Alaska, serving businesses across the state
Deepest benches
Tourism & outdoor recreation (IdidaRide Sled Dog Tours), lodging and hospitality (Abode Well Cabins, the Seward cabins run by the IdidaRide team), healthcare (Dr. Behrens OB/GYN), retail & ecommerce (Kaladi Brothers Coffee)
Seasonality
Every plan is built around your actual booking and buying windows, not 12 even months
Engagement model
Monthly retainers from $650; project builds custom-scoped
Playbook status
Publishing through 2026, ask and we'll move yours up the list
Dusk settling over a still Alaska lake below dark mountain ridgelines

→ Move your sector up the list

Your industry, your
playbook first.
Tell us what you do and where you do it, even if 'where' involves a ferry. If we take you on, your sector's playbook gets written first, with your business as the case work.