Digital Marketing Mistakes to Avoid During COVID-19, Our Guide
In a previous article we published, we highlighted a few digital marketing strategies you can use to stay afloat in these extraordinarily challenging times. In this post, however, we’d like to expand on that by outlining what things you should avoid.
Right now every step you take carries more weight than usual, so we would rather give you too much guidance than too little. Here are the digital marketing mistakes we would be most careful with during this
1, Forgetting to update your website header
You need to let your customers know how this crisis has affected your business, and one of the simplest and most effective ways you can do that is by updating your website’s header to convey this information. All it takes is one sentence. For example, you can say something like: “We remain fully operational during this time,” or “Deliveries might take longer than expected.” Preface whatever message you send with the something like “COVID-19 Update” to make it as clear as possible, and then use that to link to a page that contains more detailed information.
2, Leaving your social media accounts unmanaged
You might have been forced to cut back on expenses during this time, but one aspect of your digital marketing strategy you shouldn’t sacrifice is your presence on social media. Your customers are on these platforms more frequently than they ever were, and failing to meet them there could mean that most of their inquiries and concerns are left ignored. To prevent this from happening, you should continue to have someone stay on top of these accounts, or do it yourself if you have to.
**3, **Eliminating your SEO and PPC expenditure
You might also be tempted to save on costs by not investing in things like SEO and PPC. While we understand the reasoning behind this, the logic is actually quite flawed. These tactics are currently your best shot at remaining at the forefront of your customers’ minds, and halting them could effectively make your business invisible in the market’s eyes. You should maintain whatever budget you had for these activities before the crisis, and simply shift their focus so that they remain cost-effective.
4, Focusing too much on coronavirus-related content
Yes, the pandemic is what everyone is talking about. That does not mean every post you publish has to be about it. Your customers still have the ordinary questions they had before, and answering those is still worth your time. Content that circles the crisis and nothing else gets heavy to read, and when the connection to your business is thin, it starts to look like you are using the news to get attention. Watch the balance. The goal is for people to leave your page with something useful, not just another reminder of what is going on.
Conclusion
Last one: don’t lose hope. That is cheap advice to give and hard advice to take, we know. But your employees need the job and your customers need whatever it is you sell, and those are two different kinds of counting on you. Keep the doors open however you have to.
We are one of the best marketing companies in Anchorage, AK. If you need more advice on how to deal with this Coronavirus situation or to ramp up your web design, get in touch with us today. We’ll be happy to help you out.