How to Boost Your PPC Campaign for Google Ads
Pay-per-click (PPC) advertising has been part of how businesses market themselves for years now. Google Ads is a solid place to run it. You can put up a short text ad, a product listing, or a service offering.
Your PPC's ultimate goal is to have potential users click your ads on the Google search results. Doing so will drive traffic to your website and give your business opportunities for lead generation and sales conversion. Keep in mind that you will only need to pay the advertising network when users click the ad.
Google Ads is paid advertising, so every click costs you something. That means the campaign has to earn back the time and money you put into it. Here are five ways to get more out of a PPC campaign on Google Ads:
1, Set a solid account structure in place
Before you launch anything, set up your account structure. New marketers usually build one campaign with a single ad group and call it done. The setup takes some work, but go further than that. If your site has five product categories, run one campaign with five ad groups under it. Your account structure should mirror your website.
2, Have landing pages, apart from your site's homepage
When coming up with your ad copies, remember to input your landing page’s URL where users will be directed to once they click your ad. For the most part, advertisers tend to direct the clicks to their websites' homepage. However, it's best to lead them to your product or service page so that they can receive further details of it. This is a better approach if you want to promote your products or services.
3, Utilize Ad Extensions for CTR increase
Ad Extensions are features showing additional business details such as your address, phone number, webpage links, and even store ratings. These extra details make the ad more clickable, especially if you highlight your products' best advantages in the extra line to grab the users' attention. Overall, Ad Extensions are easy to set up yet can make a huge difference in your Click-Through-Rate (CTR).
4, Target your ads to mobile devices
Most people now prefer to use their phones when looking up information, products, and services. This is why you shouldn’t forget to optimize your ads by targeting mobile users. If you miss doing so, you’ll be losing a big range of potential customers who are more likely to conduct business with you.
5, Allow conversion tracking and monitoring
Turn on conversion tracking for your PPC campaigns and actually watch it. It records how many conversions you get and what each one was worth, which is what tells you where your Google advertising needs work. Without those numbers you are guessing at whether the campaign is profitable.
Conclusion
The first few PPC campaigns are rough. Structure the account to match your site, send clicks to a product or service page instead of your homepage, turn on Ad Extensions, target mobile devices, and track conversions. None of that is complicated on its own, and together it decides whether the campaign just spends money or brings in business.
We're a marketing company in Anchorage that specializes in SEO, PPC, social media advertising, and web design. If you aren't sure how to kickstart your campaign, get in touch with us today to get your paid advertising into action!