July 1, 2020 · Web · Matt Nath

What's the Ideal Number of Posts for Your Site

Regularly publishing articles on your site can help you increase your internet presence, specifically your web traffic.

What's the Ideal Number of Posts for Your Site

Publishing on a regular basis brings more people to your site. The question is how often. There is no formula and no magic number, so anyone who hands you one is guessing. What you can do is weigh a few things: how much you post, when you post it, and whether the writing holds up. Those are the factors below. Work through them and you will land on a number you can keep.

Get more organic traffic by increasing the frequency of your posts

The more you post, the more people find the articles that you publish organically. Writing several articles under your website’s niche can help you create more content they can search online. Aside from that, you are slowly building your site’s credibility for the chosen topic.

People who are interested in your niche and the writeups you publish would want you as their go-to site when obtaining information about the subject. Moreover, the current search engine algorithm prefers a website that publishes articles consistently. Doing so ensures that these sites are regularly indexed and crawled.

In general, websites that regularly post new articles can get more web traffic. These are sites that publish a post once a week, or at least two to three times a month. Please note, however, that there is no required number of articles for each site. It all depends on your capacity to produce a quality write-up.

Have a fixed blog schedule that works with your audience

Another factor that affects the number of your web traffic is your posting schedule. Your chosen schedule should not just be any random schedule. You need to study what is the specific day and time that more people visit and engage with your site. Choosing a time that is more convenient for your audience will ensure that more of them will see your new content compared to other schedules.

Pick a schedule and your readers learn when to come back. Search engines do too, and they favor sites that keep publishing over ones that go quiet. Post more often on a schedule you hold to, and the rankings follow. The holding to it is the hard part.

Prioritize quality content

Your web traffic does not depend on the number of articles you post alone; the quality of these articles can also affect your numbers. If your site starts to release several articles just to meet the quantity but not the quality, you might be risking your site’s authority.

Be mindful of the articles you release. They should still be within your site’s niche, and they should be relevant to your brand and the readers. More importantly, you should ensure that they are substantial and free from any grammatical or spelling errors.

Conclusion

So the number is yours. Figure out how many good articles you can finish in a week or a month, then commit to that and stop moving it. Volume does move traffic, no argument there. Quality is what keeps the visitors it brings and holds your ranking once you have it.

Make your blog posts more effective by using search engine optimization (SEO).

If you are looking for marketing agencies in Alaska to help you with your site’s digital needs, we are here for you. We offer SEO services, pay-per-click advertising, paid social, and web design services!