3 Digital Marketing Trends to Gain More Online Followers
Getting noticed online takes steady adjustment and some attention to whatever trend is working at the moment. A few of those trends have been around for years. Others showed up recently. If you want to grow fast, or catch something that goes viral, your small business probably needs a different approach than the one it has.
Below are the 2020 trends worth your time, and what a small business can do to work them into a digital marketing plan. Copying a trend is the easy part. The harder part is understanding the customers behind it, the ones who will point other people toward your website.
1) Online Video = The New Standard
Obviously, social media is the most prominent online space today. On the different platforms, by far, the most viewed are the different types of online videos. Netizens are taking the bait, as it is seen on Youtube alone. There are a total of 1 billion hours of watch time per day. That translates to a lot in terms of potential conversion rates that many online businesses stand to benefit from.
However, that figure only scratches the surface, as there are other popular videos and growing viewer bases on Tik Tok, Snapchat, Instagram, and Facebook. All these platforms have videos in varying lengths and different kinds of productions, which allows you to take the reins on your online branding and how you want to communicate with your audience.
A popular choice here is called the scroll stopper, an online video with an enticing graphic and title that will get users to literally stop scrolling and watch. The call to action is usually embedded in the video. It entices the viewer to strongly consider the product/service due to what they had just learned. Overall, there are many approaches to producing effective video content that any online business can tap into.
2) Social Media = The New Customer-Produced Content
With online video dominating social media, there are many online customers who are also taking the opportunity to talk about their favorite products and services. There is no coercion here since they legitimately just want to share their experience. This is often seen as public posts, customer reviews on social media accounts, and the like.
As a small business, you can pull those customers into your content or treat their posts as a read on what people want to see next. For instance, if a customer is raving about a shoe model you offer, reply on their post or ask permission to repost their review on your social media. Either takes a minute, and it beats letting a good review sit there unnoticed.
3) The Rise of Micro-influencers
With social media being a solid means of interaction among small businesses and customers, another way to better reach out is to collaborate with small influencers or micro-influencers. Normally, small businesses will reach out to small-time influencers who are either rising locally in their community or have amassed a small following from different users worldwide.
Small businesses go after micro-influencers now because they cost less to work with. That is the first reason. The second is the audience. A micro-influencer is still growing, still answering comments, so the people following along trust the recommendation. Dollar for dollar, that combination tends to pay back better than a big name does.
Conclusion
These trends are worth the effort for a small business, and the work should end up pointing back at your website. A professional digital marketing company that does this every day will get you there faster than guessing at it will.
Do you want to grow your business online? We are Grow with Hype, a professional digital marketing company in Anchorage. Partner with us and ride the online trends to the top!
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