To-Do's In The Time Of Coronavirus:
COVID-19 hit a lot of businesses hard, and it changed what you can reasonably put in an ad, online or anywhere else. The usual approach reads wrong right now. Before anything goes out, look at it from the other side and ask what it costs you, and everyone else reading it, if you get the tone wrong.
Below are a few rules for keeping your digital marketing in step with the moment. None of it is complicated. Follow them and you can keep reaching your customers, and keep being useful to them, instead of going dark until the rest of this plays out.
**Rule #1:, **Highlight how your business is addressing the current situation
Regardless of your industry, it’s very likely that your business has been affected by the threat of Coronavirus. Your employees might have been forced to stay home, your suppliers may have diminishing stocks, and your customers are further from you than they’ve ever been.
Put your own story in the marketing. Tell people how much the business has been affected and what you have done about it. Name the changes, say what is still running and what is not, and put a date on it. When you go quiet, customers fill the gap with guesses.
Rule 2: Follow the local policies that apply to your business
This threat has called for many governments to implement extreme measures to keep the virus at bay. While some have been successful in doing so, many are still struggling to take control of the situation.
Do not make this worse by contributing to the problem. Instead, limit whatever functions you can to what you are permitted to do, and make sure you communicate this information to your customers so that they know what they can expect from your business.
Rule #3: Lend your support to the relief effort and other organizations
As a business owner you have things other people need right now. Take inventory: space, equipment, hands, a supply line that still works. Then figure out who could use them. Getting your operation to serve that need may take some rearranging, and it is worth the trouble. This is the part people remember later.
This might not appear as a traditional way of marketing, but the help you provide will go a long way in cementing your reputation as a valuable member of the community. You may even go as far as sharing your good deeds over the Internet, but make sure you show gratitude to the people who pitched in and provide information on how others can join in on the effort as well.
Conclusion
Cutting your marketing right now feels like the responsible thing to do. It isn’t. People still want information from the businesses they rely on, so keep sending it, as long as it is information they can use. If you wouldn’t read it yourself, don’t publish it.
We one of the best marketing companies in Anchorage, AK. If you need more advice on how to deal with this Coronavirus situation or to ramp up your web design, get in touch with us today. We’ll be happy to help you out.