Dr. Barton OB/GYN is a medical practice in Alaska. The website exists to showcase the services the practice provides patients and to answer the questions those patients ask most, from payment policies to operating hours and how to book an appointment.
We designed and built the site to their specifications and ran search engine optimization for the keywords that mattered to the practice.
The challenge
The practice wanted something simple and professional, uncomplicated and user friendly. The website had to showcase the services they provide and answer the questions patients ask most often, payment policies included.
They also needed the site to bring attention to appointment scheduling, with clear instructions on how to book, and to spell out the practice's operating hours.
The keywords that were significant to the practice carry high traffic volume in their industry, so the site had to compete for them.
What we did
We opened with a website strategy meeting, then built the site to the practice's specifications. Contact stayed steady through the build: we sent updates, they sent back the information we needed to finish.
What the site covers:
- Pages for the services the practice provides
- Answers to the questions patients ask most, payment policies included
- Instructions for scheduling an appointment
- Operating hours
- Custom responsive design
We also ran search engine optimization on the keywords that were significant to the practice. That work took the site to the top of those results, in a category with high traffic volume for their industry.
